There is no spoon.
Welcome to OneTotem, a people-first remote company building digital goods and services.
We call ourselves a house of ideas. That is not marketing jargon or vanity: it's a depiction of our purpose. We like to think, build and ship, for ourselves and for our clients.
We've been in business for twenty years. And we're just getting started.
This whole site is our handbook, published in the open. Read it and decide for yourself whether we're a good match. That's the point.
Contents
The principles ruling and enforcing our choices, systems, ambitions, and ethics.
The totems
- 01 Welcome to us #culture
- 02 Yes, it's personal #culture
- 03 Trust is a big deal #culture
- 04 Structure defines strategy #strategy
- 05 Red pill #strategy
- 06 Why we work #work
- 07 The Red Queen Paradox #time
- 08 Pareto everything #process
- 09 There is no dogma #culture
- 10 Keep (un)learning #growth
- 11 Make the obvious obvious #comms
- 12 Sonder #comms
- 13 Sunk costs #process
- 14 Ship it #process
- 15 Soft skills first #growth
- 16 Brave our world #culture
- 17 Magic contradictions #strategy
- 18 Total football #work
- 19 Truth is good for business #strategy
- 20 Move with urgency and focus #time
- 21 We zag #strategy
- 22 Question = good. Think through = gooder #process
- 23 Time ownership #time
- 24 Meetings aren't free #comms
- 25 Bury the hustle #work
- 26 Disagree, then commit #culture
- 27 Work in progress, not startup #culture
- 28 Micro-pessimists & macro-optimists #strategy
- 29 Death by AI #craft
- 30 Don't repeat yourself #process
- 31 The illusion of control #culture
- 32 Say no, but pick your battles #process
- 33 Constraints ftw #strategy
- 34 Freedom and intention #culture
- 35 Only commit reversible mistakes #process
- 36 Independent and bootstrapped #strategy
- 37 Small is beautiful #strategy
- 38 Remote first, not remote friendly #work
- 39 You can leave, but leave well #growth
- 40 Get a life #work
- 41 Money is oxygen, not purpose #strategy
- 42 Everything here is negotiable #culture
Our brands
All of them run by the same people under the same rules. What they have in common is the handbook, not the market.
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Ecommerce development, consultancy and integrations: replatforming, custom APIs, fractional CTO and CMO work. Ranked a top ten marketing automation firm in Spain by Marketing4eCommerce and a top digital agency worldwide by Agency Spotter.
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Email marketing and marketing automation on subscription: a flat monthly fee, work delivered through pipelines, no contract. Strategy, copy, design and flows, for teams that want their marketing to move every month.
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Part directory, part blog, part community: the pioneering Spanish companies that moved to a four-day week, the ones considering it, and what the switch actually cost them. Free, public and unprofitable on purpose.
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The all-in-one AEO platform for agencies and merchants. It connects to your store, generates every line of code the new agent protocols ask for, and verifies it rendered on the live storefront.