The totems
Forty-two things we currently believe, written down so they can be argued with. Each one has a number, an edit date, and enough specificity to be wrong. Some are marked draft, because they are.
Contents
The principles ruling and enforcing our choices, systems, ambitions, and ethics.
The totems
- 01 Welcome to us #culture
- 02 Yes, it's personal #culture
- 03 Trust is a big deal #culture
- 04 Structure defines strategy #strategy
- 05 Red pill #strategy
- 06 Why we work #work
- 07 The Red Queen Paradox #time
- 08 Pareto everything #process
- 09 There is no dogma #culture
- 10 Keep (un)learning #growth
- 11 Make the obvious obvious #comms
- 12 Sonder #comms
- 13 Sunk costs #process
- 14 Ship it #process
- 15 Soft skills first #growth
- 16 Brave our world #culture
- 17 Magic contradictions #strategy
- 18 Total football #work
- 19 Truth is good for business #strategy
- 20 Move with urgency and focus #time
- 21 We zag #strategy
- 22 Question = good. Think through = gooder #process
- 23 Time ownership #time
- 24 Meetings aren't free #comms
- 25 Bury the hustle #work
- 26 Disagree, then commit #culture
- 27 Work in progress, not startup #culture
- 28 Micro-pessimists & macro-optimists #strategy
- 29 Death by AI #craft
- 30 Don't repeat yourself #process
- 31 The illusion of control #culture
- 32 Say no, but pick your battles #process
- 33 Constraints ftw #strategy
- 34 Freedom and intention #culture
- 35 Only commit reversible mistakes #process
- 36 Independent and bootstrapped #strategy
- 37 Small is beautiful #strategy
- 38 Remote first, not remote friendly #work
- 39 You can leave, but leave well #growth
- 40 Get a life #work
- 41 Money is oxygen, not purpose #strategy
- 42 Everything here is negotiable #culture