Death by AI

Our craft is a human thing. What we do is about people, and our job will always be the human part of the job.

We've been exposed to plenty of click-baity apocalyptic drivel about machines taking our jobs, and to its utopian counterpart. The truth is that the vast majority of us have no clue what this means for business and the future. We cannot know everything, and we shouldn't expect to. We know what we know, we try to know what we don't, and we know AI is here and won't go away.

Ethics is ultimately about limits, the lines you draw to make sure you operate within what you deem acceptable. We must set boundaries that mirror our principles. We work in an industry where people put their money where our mouths are, so what we say matters, and whether we can be trusted matters too.